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Fallon, the ad agency behind Sony’s bouncing balls and Cadburys’ drumming gorilla, are working towards a comprehensive strategy on sustainability and developing a position as a thought leader within the communications industry.

They chose Carbon Retirement to offset their unavoidable organisational emissions because the unquestionable nature of the reduction reflects this commitment to thought leadership. We are actively involved in the further development of Fallon’s sustainability strategy, with a focus on reducing emissions relating to ad production.